SPORTS, CASINO, BINGO

04/2004-07/2008

I came to Gala Coral to revamp company's online advertising output. I produced over 70% of the advertising materials for the groups products. This includes all flash animations, landing pages, GIF and JPEG banners. My creative ideas were instrumental in revamping the output of the company's advertising, thus achieving a very high influx of new customers and revenue.

My primary role was to help revamp the online advertising brands and create campaign imagery for landing page templates. I also helped with the design of the websites and overall UX.

My roles were:-

• Branding of online products
• Website design
• UX design
• Print media
• In stadium presentations
• pitch perimeter boards.

The products which did this for were:-

• Coral.co.uk
• Galabingo.co.uk
• Galacasinos.co.uk
• Eurobet.com

Third parties

Whilst at Gala Coral I worked on projects that involved third party companies such as Endemol, Hasbro, Rugby Premiership, Chelsea FC, Everton FC and Fulham FC, many who already had affiliations to the gaming industry.

Working closely with Hasbro, we developed the Gala Coral Group’s Cluedo and Monoply brands. I was able to build promotional campaigns using Hasbro’s assets, while creating additional content in keeping with the style.

We worked with Endemol’s Deal or No Deal product, again working closely with Endemol to develop the campaigns. These campaigns were very successful and were used on all of the Gala Coral products.

Sports Poker and Casino

The Sports and Casino campaigns changed on a daily basis and therefore the work turnover needed to be fast placed. I designed and animated promotional material for the default campaigns, major sports events, and casino and poker promotions.

Some of the campaigns were displayed on stadiums perimeter boards and large overhead screens for events including the Champions League and Premiership Rugby League.

I contributed to the re-branding of all websites design and online advertising. As a team, we created the company’s new branding and style guides; rebuilding the online Gala Coral brands.

Working closely with the Marketing Department for direction, I spearheaded the design in new advertising campaigns for new promotions, events and features of the websites.